Like there are universal laws of attraction regarding money, there are universal laws for creating dynamic retail store windows that attract customers to look at your windows and come inside.
Every time someone passes by your store, you want to leave them with a memorable impression about your brand and your products. Store windows are like mannequins, they are silent salespeople. Even when your store in closed, your window displays are selling for you as people walk or drive by your store.
In yesterday’s post we explained the five “laws of attraction” which was about the basic concepts of good visual design. Today we have the five ” laws of execution” to give you specific tips for creating sensational window displays. We highly recommend that retailers use a trained visual merchandiser – many are are available on a freelance basis – to implement these ideas.
Once again we thank the The Visual Merchandising Blog (written by a blogger based in the Philippines) for the information below. The photos are from the Louis Vuitton store in Paris courtesy of Facebook page of Chameleon Visual, a creative consultancy based in South West London.
2012年1月11日星期三
To Revitalize Communities In Special Way For Pop Up Shops
It is called Popuphood and involves giving six new retail shops in five previously vacant storefronts six months of free rent. The goal: to revitalize the neighborhood while giving retailers a chance to get on their feet. Popuphood, has enabled an entire vacant block in Oakland to be filled with businesses. As a result much needed foot traffic is coming into the area, sales revenue is being generated for local businesses (which the city will gladly tax) and this neighborhood looks appealing instead of blighted.
Pop up shops were initially started by large retail chains launching new products or promotional events. Although these pop up shops may have been in a vacant retail space, it was vacant space in a busy and vibrant shopping area with lots of existing foot traffic.There always have many different mannequins in different features.
But the PopupHood concept is for small business owners, many of whom do not have brick and mortar stores. And they are located in areas that typically had no foot traffic,perhaps even a blighted area.
We LOVE this concept. We love it so much that we offer deeply discounted rental rates for retailers participating in PopupHood. We know that having retail displays that are visually appealing generates more sales for retailers. (Pass by a Ralph Lauren or Anthropologie store to see stellar examples of visual appealing displays)
These are our mannequins in the window that Oakland Grown, a non-profit organization supporting independent local businesses, had during the Xmas holidays. The display was in an empty storefront provided by PopupHood. Don’t you think the mannequins make the window display more appealing? They sold a lot more t-shirts as a result of having them displayed on mannequins than they would have otherwise.
Pop up shops were initially started by large retail chains launching new products or promotional events. Although these pop up shops may have been in a vacant retail space, it was vacant space in a busy and vibrant shopping area with lots of existing foot traffic.There always have many different mannequins in different features.
But the PopupHood concept is for small business owners, many of whom do not have brick and mortar stores. And they are located in areas that typically had no foot traffic,perhaps even a blighted area.
We LOVE this concept. We love it so much that we offer deeply discounted rental rates for retailers participating in PopupHood. We know that having retail displays that are visually appealing generates more sales for retailers. (Pass by a Ralph Lauren or Anthropologie store to see stellar examples of visual appealing displays)
These are our mannequins in the window that Oakland Grown, a non-profit organization supporting independent local businesses, had during the Xmas holidays. The display was in an empty storefront provided by PopupHood. Don’t you think the mannequins make the window display more appealing? They sold a lot more t-shirts as a result of having them displayed on mannequins than they would have otherwise.
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