Like there are universal laws of attraction regarding money, there are universal laws for creating dynamic retail store windows that attract customers to look at your windows and come inside.
Every time someone passes by your store, you want to leave them with a memorable impression about your brand and your products. Store windows are like mannequins, they are silent salespeople. Even when your store in closed, your window displays are selling for you as people walk or drive by your store.
In yesterday’s post we explained the five “laws of attraction” which was about the basic concepts of good visual design. Today we have the five ” laws of execution” to give you specific tips for creating sensational window displays. We highly recommend that retailers use a trained visual merchandiser – many are are available on a freelance basis – to implement these ideas.
Once again we thank the The Visual Merchandising Blog (written by a blogger based in the Philippines) for the information below. The photos are from the Louis Vuitton store in Paris courtesy of Facebook page of Chameleon Visual, a creative consultancy based in South West London.
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